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The name “laces” has a metaphorical value, capturing what the building says about the networked communications of a globally active corporation – a market leader in the development of sports goods and apparel.

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Movement is the essence of sport – and movement also defines the design language: turbocharged typography runs through the new adidas design centre. it is also reflected in the typeface of the signage system: fast and light, it leaps and bounds across walls and balustrades, its form vibrating and altering in the process.

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Architecture: Kadawittfeldarchitektur

www.kadawittfeldarchitektur.de

source: http://www.uebele.com/en/projekte/orientierungssystem/adidas-laces.html#1